Vogue CS
Lula Studio, as a curatorial statement, opens a new chapter in fashion.
Luxury retail is entering a phase where neither the breadth of an offering nor seasonal relevance is enough. The newly opened Lula Studio Prague, founded by Lucie and Michal Kratochvíl, confirms this shift. Instead of a multi-brand model, it builds on curated reduction and a clearly defined aesthetic stance.
Forbes
Prague has its Berlin. Lula Studio brings the long-awaited quiet luxury.
Lucie and Michal Kratochvíl are opening Lula Studio, a concept store that Czech Republic has been waiting years for — at least the sophisticated customers who used to travel to Berlin, Paris, or Copenhagen for fashion from smaller independent brands. Behind them is the Lula Vintage project, which helped shift the perception of secondhand clothing in this country.
Elle
Inside Lula Studio Prague: Why We Seek Depth Over Spectacle Today
At a time when luxury is often measured by logos and visibility, a space has emerged in Prague that bets on something different — a curated selection, cultural sensitivity, and the quiet power of detail. Lula Studio Prague is not just a concept store, but a place where fashion, art, design, and everyday rituals converge. I spoke with Lucie Kratochvílová about why people today seek depth over spectacle, how to recognise a brand with genuine value, and why Japanese aesthetics form one of the most important layers of the new space's DNA.